Tarika Girdhar

Corporate marketing specialist


An accomplished management professional with 8 years of experience in marketing and communications within leading advertising, hospitality, healthcare and automotive brands in India and the UAE. Proven track record in implementing and executing marketing campaigns and strategies for the businesses. Established a strong working relationship with media houses and business partners.

Professional experiences

Al-futtaim auto centers corporate marketing specialist


From September 2013 to Today

Key responsibilities:
- Planning and implementing marketing strategies for all five businesses within Al-Futtaim Auto
Centers (BodyCenter, FastFit, TyreZone, AutoEquip and ERAS Customs & Classics)
- Managing budgets and forecast for the financial year
- Planning and execution of campaigns, events and media impressions
- Partnering with various business houses to collaborate and work on events/CSR activities
- Develop Corporate Identity guidelines for the business
- Responsible for website development and social media activation

Corporate marketing specialist


From February 2012 to July 2013

• Support internal marketing staff in their assigned duties
• Identify market opportunities develop, coordinate and implement marketing plans
• Develop annual internal and external marketing strategies
• Work with Corporate Director of Marketing in implementing marketing strategies including advertising, direct mail, community relations, publications, web/on-line, events, etc.
• Participate in appropriate healthcare events in order to promote the hospital’s product and services

Marketing and communications manager


From January 2011 to August 2011

• Drive the brand positioning of The Westin Mumbai Garden City through interaction and messaging within the organization as well as with all stakeholders
• Plan and develop promotional and communications strategies and participate in the development of the hotels marketing plan and annual budget
• Effectively manage the marketing and client communications programs including copywriting, graphic design, collateral, direct mail, print advertising, outdoor advertising, web site content, e-marketing, GDS advertising and brand identity programme to achieve the desired brand positioning across every touch point
• Develop the communications standards and policies and audit it for implementation and consistency across departments
• Develop media plan and execute timely placement of press releases, advertorials and articles about the product
• Cultivate engaging, professional relationships with business and marketing partners, gain loyalty, trust and ‘top choice’ whenever they wish to promote a lifestyle experience
• Develop and maintain excellent press relations with local and national media especially lifestyle and business media
• Identify media partners and develop quality vendors for effective execution of the marketing promotions

Marketing & communications manager


From May 2010 to January 2011

• Brand positioning, media relations, events and partnership marketing, as well as database and online marketing for the hotel
• Developing an annual marketing & communications plan for the promotion of rooms and food & beverage goals on a monthly basis
• Establish and maintain close contact with local, national and foreign journalists to maximize media coverage
• Liaise and coordinate with the advertising agencies and media companies
• Overlook all press releases and maintain a constant supply of articles for the media partners
• Carrying out online marketing activities

Assistant marketing & communications manager


From August 2009 to April 2010

• Plan strategic PR and marketing activities for the property
• Maintain and update hotel information on the website
• Ensure hotel and brand standards are adhered to in all written forms of communication, either issued by the hotel or the media
• Planning and monitoring marketing budgets throughout the year
• Establishing effective relation with agencies to devise and maximize publicity materials (printed collateral, campaigns, advertising, etc.)
• Establishing and maintaining close contact with local, national and foreign journalists to maximize positive media coverage
• Planning and execution of PR activities for Hotel Launch

Executive marketing communications


From July 2008 to August 2009

Coordinate offers and PR related information for all publications
Maintain, update, and manage all information on the JW Marriott Mumbai web site
Assist at developing brochure and hotel collateral materials
Ensure a consistent marketing message is communicated through all advertising and collateral creative
Working on PR plans and assisting on the execution of the same
Active media relations across print and electronic mediums
Inter-department coordination for all print and advertising related jobs
Tracking and compiling of media reports
Assisted the marketing cluster team in the coordination and procurement of all pre-opening marketing collaterals rooms/F&B/MoMo Café for Courtyard by Marriott Pune, Hinjewadi

Account executive


From September 2006 to November 2006

Provide advertising communication solution for Ogilvy and Mather's key brand Hutch.

Account executive


From January 2006 to September 2006

Serviced prestigious accounts:
Dr. Reddy's prime cardiovascular brands
Glaxo Smith Kline brands like Family Vaccines Division and CCM - Calcium division
Ideate Audio Visuals for various brands, 360 degree launch of Brands, CME Events and Launch of club for Dr. Reddys leading brands like Atocor and Telsartan
Other Projects include:
Wockhardt Anti-Tobacco Campaign
Johnson & Johnson Miss India Event:
Responsible for organizing a unique, first time event at Miss India - "Miss 1Day

Management trainee


From April 2005 to June 2005

During my Summers I was entrusted with a prestigious project with PepsiCo. India Ltd.
This project involved Marketing, Sales and Distribution for Pepsi and HLL's newly launched product, Lipton Ice Tea, in South Mumbai


Placing Lipton Ice Tea in various South Mumbai retail outlets
Gaining feedback from the retailers on its progress and personal opinion on growth potential
Understanding consumers psyche with respect to Iced Tea as opposed to an aerated drink. This project was very challenging as it helped me understand the launch of a new product and the various dynamics involved

Marketing specialist

AL NOOR , Abu dhabi

Additionals trainings

Post Graduate Diploma

Les Roches International School of Hotel Management - International Hospitality Management

2007 à 2008


Mumbai Education Trust-Institute Of Management - Management Studies; Marketing as specialization

2004 à 2006

Bachelor of Arts

Mithibai College - Sociology

0000 à Today


Les Roches Bluche – Postgraduate in International Hotel Management (PGD) – 2008


  • Travel
  • music
  • movies and exploring new cuisines